Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" cookies (deleted when you close your browser). They can also be "first-party" (set by the website you're visiting) or "third-party" (set by other websites that provide content or services on the page you're viewing).

Why We Use Cookies

We use cookies for several important purposes to improve your experience on our website:

• Essential Website Function: To enable basic website functionality and ensure security
• User Experience: To remember your preferences and provide personalised content
• Analytics: To understand how visitors use our website and improve our services
• Marketing: To deliver relevant advertisements and measure campaign effectiveness
• Performance: To optimise website loading times and functionality

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the basic functionality of our website and cannot be disabled. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling in forms. You can set your browser to block these cookies, but some parts of the website may not work properly.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, user behaviour, and improve our content and services.

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language settings, and region. They may be set by us or by third-party providers whose services we use on our pages.

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may set these cookies.

Specific Cookies We Use

Third-Party Cookies

Our website uses services from third-party providers that may set their own cookies. These include:

Google Analytics

We use Google Analytics to analyse how visitors use our website. Google Analytics generates statistical and other information about website use by means of cookies. The information about your use of our website is transmitted to Google and stored on servers in the United States and other countries.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google may use cookies to serve ads based on your visits to our website and other sites on the internet. These cookies enable Google to show relevant ads and measure ad performance.

Google Fonts

We use Google Fonts to display fonts on our website. Google may set cookies to optimise font delivery and track usage statistics for their service improvement.

Google Consent Mode v2

We implement Google Consent Mode v2 to respect your privacy choices regarding cookies and data collection. This technology allows us to:

• Adjust Google Analytics and Google Ads behaviour based on your consent preferences
• Provide aggregate, anonymised insights even when detailed tracking is not consented to
• Ensure compliance with privacy regulations whilst maintaining service functionality
• Update consent preferences dynamically without requiring page refreshes

Your consent preferences are respected across all Google services used on our website, and you can update these preferences at any time through our cookie consent banner.

How to Manage Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your preferences for different cookie categories

You can change your preferences at any time by clicking the cookie preferences link in our footer or by clearing your browser cookies and revisiting our website.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block third-party cookies only
• Delete existing cookies
• Set your browser to notify you when cookies are being used

Please note that disabling cookies may affect the functionality of our website and your user experience.

Browser-Specific Instructions

Here are links to cookie management instructions for popular browsers:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
• Internet Explorer: Tools > Internet Options > Privacy > Advanced

For mobile devices, please refer to your device documentation or browser help section for specific instructions.

Opt-Out Options

In addition to browser controls, you can opt out of specific tracking services:

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on
• Google Ads: Visit Google's Ads Settings page to control personalised advertising
• Industry Opt-Outs: Visit the Digital Advertising Alliance or Network Advertising Initiative websites for comprehensive opt-out options

Updates to This Policy

We may update this cookie policy from time to time to reflect changes in our practices, legal requirements, or the cookies we use. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "last updated" date at the top of this policy
• Displaying a notice on our website for significant changes
• Requesting renewed consent where required by law

We encourage you to review this policy periodically to stay informed about our use of cookies.

Data Protection and Privacy

Our use of cookies is governed by our Privacy Policy, which provides detailed information about how we collect, use, and protect your personal information. Please review our Privacy Policy to understand how cookie data relates to our broader data protection practices.

We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and Irish data protection legislation.

Contact Information

If you have any questions about our use of cookies or this cookie policy, please contact us:

For general enquiries about our services, please contact us at contact@puremodelproex.world.